Christmas Production: Using Story Structure in Tech to Create the Best Experience
We need to be asking, does tech in services enhance enough, to support the message? Does it improve the service and help more people discover your church?
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Christmas may be the best time to be creative, and here is why:
Being creative means taking a risk at an especially important time, but the risk can also result in a big payoff.
Christmas is by far the most notable time when vast numbers of new people attend church services. It therefore is one of the best opportunities to engage current and prospective attendees and make that great first impression.
People crave more substance with the rise of social media and news on devices; that is the same with connection to church, God and community.
The good news is that the people who are most likely to attend a church event are already looking for a way to connect with God and community.
By partnering with pastors and other ministries when casting a vision, the tech team can ignite the passion of the audience. A successful service is no different than a great novel or movie which has steps to story building.
Right now is the best time to engage storytelling tools in tech, as business, industries and communities are becoming aware of the extreme importance of storytelling for most forms of communication and live performances.
Use the same techniques in audio/visual as in writing or performing, such as:
• Grabbing your listener’s attention with a unique, exciting or unexpected element.
• Giving your congregation an emotional experience by telling a story with tech elements that support and enhance the understanding of the spiritual message and spiritual connection.
• Helping listeners digest the message and make memories that connect with God.
Listeners will not stay engaged if they are not interested or excited by the message. Attendees won’t remember the message or story, unless they can feel and connect in a space where they feel comfortable and the sound and visuals are clear.
The sermon and plan should have the elements of a good story.
Break the plan, message, hymn/song into beats, and plan the tech elements (lighting, sound, etc.) to the beat of each piece. This is the easiest way to match the appropriate tech element to the message.
Focus on the elements that will make the story better.
For lighting and visual, look at adding texture, color, and layers to warm or cool, as well as focus to a beat.
Latest ResourceWorship Facilities Magazine, January-February 2018
The January-February 2018 issue of Worship Facilities Magazine offers articles about the many steps a church had to take in the aftermath of a fire, and another involving a church making the jump to 4K.