Church Communications: Content Marketing for the Church
This is a concept to go the second mile, beyond those well-known approaches, to serve people with things that will help them, add value to their lives, and provide an avenue for us to ultimately point them to Christ.
Visual Arts NewsKinetic Lighting: Offering Numerous Options For Design Church Communications: Content Marketing for the Church The 4 Best Target Strategies for Getting the Most Out of Social Media Creative Projection: Don’t Get Boxed Into Typical Gear Usage
Visual Arts ResourceFor Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.
Think Outside the Box
Once you know where and how people are responding to your content, you can then use that information to know where and how to spend your resources.
If a mini blog post series on missions did well - costing only the time involved - you could develop that into something that’s more involved and expensive, but also has the potential to be more widespread and impactful. These could be things like a full-fledged sermon series, create a short film, write worship songs, or develop a curriculum around the idea.
When you make the switch from advertising (sign up for this, come to that, invite your friends here), to value-add content, the dynamics of your audience will begin to shift as well. They’ll be more receptive when you do make the big ask of them for that capital campaign, or that new sermon series. They’ll have grown to trust you as the expert, and someone worth investing back into. Even more, hopefully the people outside of your church have noticed that as well.
Latest ResourceWorship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.