Church Communications: Taking Inventory

As church communicators, we have but one purpose: to share the gospel — the good news of Jesus Christ, so that God is glorified and His people edified.

Church Communications: Taking Inventory
If Christianity is about a personal relationship with Christ, then Christians should develop personal relationships with the public.

Photos & Slideshow

Church Communications: Taking Inventory

Church Communications News

What Makes for a Great Church Creative/Communications Director?
Church Communications: Taking Inventory
Respect Through Communication: Show Love To Community In This Simple Way
Why is Social Media in Ministry So Important?

Church Communications Resource

The State of Church Communications: Report
For churches that are either looking into creating a comprehensive communications strategy, or planning for an overhaul of that strategy, this report will offer valuable insight.
·

Christians in this country have a public relations problem.

Before employing 21st century methods, look to build upon the 1st century basics, established by Jesus and Paul.

The problem isn’t about publicizing Christian faith. One cannot live in or come to the United States, without hearing of Christianity.

The problem is recognizing how the general public perceives Christianity, and improving methods to show how the good news of Christ – how the gospel relates to the daily challenges of all who fall short of God’s glory daily, which includes church-goers.

In other words, the challenge of church communications is how best to employ 21st century methods, to separate fact from perception.

Truth from fake views.

The first step, before employing 21st century methods, is to build upon the 1st century basics, established by Jesus and Paul. Public relations are about relating to the public.

If Christianity is about a personal relationship with Christ, then Christians should develop personal relationships with the public.

The New Testament Template

As practitioners of communications, we must remember communications have only two parties — the sender and receiver. As church communicators, we have but one purpose: to share the gospel — the good news of Jesus Christ, so that God is glorified and His people edified.

Thus, the New Testament illustrates this two-pronged principle of church communication being on two levels: External and Internal. Jesus spoke to the external – the needs of the people; Paul the internal, the methods of the church.

While wrestling with technology and questions such as how to engage those in the building, and encourage certain demographics to come to the building, it’s important to find the intersection where external and internal meet. How to determine the needs of the people and so they are willing to come to Christ. Such as when Jesus met Paul on the road to Damascus: A bright light, an amplified voice, a presentation, a mission.

Jesus: The Master Publicist

The edict for gospel communications was Jesus’ final command to his disciples: go and tell.

Jesus’s entire physical ministry was no more than a 50-mile radius, . generally less than five miles a day.

We know of the reports where so many people sought him, and Jesus needed to withdraw. Yet, all that existed was word of mouth.

What was it that Jesus did to create the buzz, where people pursued him? What can you do?

To ponder: What does the immediate community by your church – the people, the businesses – know about what happens in your building? What do you know about the people? Who are your neighbors? Like the woman at the well, the man who was lowered through the ceiling, what needs might exist that your church may address?

Studying those passages provides the first challenge to improve Christ public relations: look at needs around you, look at yourself, look beyond yourself. It’s a missional approach.


More About Michael Edgar Myers
Michael Edgar Myers has been serving in performance ministry for more than 25 years. He is the founding director of Kingdom Impact Theater Ministries which uses music, theater, and multi-media to inspire Christ-followers in their walk with Jesus Christ, and those who are curious about Christ to embrace a relationship with Him.
Get in Touch: mem@kit-ministries.com    More by Michael Edgar Myers

Latest Resource

For Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.


Article Topics

Media · Slideshows · Team Management · Leadership · Team Development · Volunteers · Christianity · Church Communications · Demographics · Disciples · Gospel · Jesus Christ · All Topics

Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine.

Comments


Editor's Picks
©2018 WFX Network · A division of Informa · 1166 Avenue of the Americas, 10th Floor, New York, NY 10036 · All Rights Reserved.