Facebook Live: Are You Ready for This?
Without question, Facebook has become the dominant, most recognized livestreaming portal on the internet, with nearly 80 percent of all broadcasters already using the platform.
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Many years ago, I asked a friend of mine if he had heard of the then-popular MySpace social media website. His snarky response to my sincere question was, “I don’t know Tim, have you heard of the internet?”
We shared a good laugh.
I felt like an idiot.
Obviously, today, I wouldn’t dare ask people if they’ve heard of Facebook, as I’m sure the snark factor would be much greater. Similarly, a very witty, appropriate response to, “Have you heard of Facebook Live streaming?” could easily be met with the same brand of sarcasm.
Facebook, without question, has become the dominant, most recognized livestreaming portal on the internet. Consider these statistics from The Facebook Live Streaming Benchmark Report, conducted by Wowza Media Systems, and while you review these, ask yourself, how many churches might the statistics listed here apply to?
• Nearly 80 percent of all broadcasters are already using the platform
• Viewers watch three times longer on Facebook Live
• Viewers are 10 times more likely to comment on Facebook than on any other platform
• For every single viewer on YouTube Live, 15 users are represented on Facebook Live
• 82 percent of people polled consider Facebook Live a strategic initiative
• 66 percent stream to Facebook Live on a weekly basis
People Are Interested
Recently, attending this year’s Church IT Network National Conference and WFX Conference & Expo (both in Dallas, Texas), speaking directly with church broadcasting and technology specialists, I was impressed with nearly every conversation involving Facebook Live in some capacity.
Personally, during the past 12 months, I have invested a very large percentage of my time consulting organizations, including churches, who are taking advantage of the many opportunities introduced by Facebook Live.
On several occasions, I’ve even had the unique opportunity to visit the Facebook campus and work directly with teams, inside the live video platform. I’m absolutely amazed with the very progressive, rock-solid content delivery network (CDN) that Facebook has built and continues to expand. With this new medium, growing exponentially, there are many compelling reasons why churches should be leveraging Facebook Live as a resource to connect with people.
Based on hands-on experience and industry trends, these are my conclusions:
1. Facebook Live streaming has arrived and is here to stay. Some may resent this, some may embrace it, but there isn’t anything we can do about it, so let’s get this right!
2. Most churches are already using the platform, and if they’re not, they most likely soon will be.
3. A growing number of people are going to church, virtually, every Sunday, via Facebook Live.
4. Equipment, setup and integration is not easy when connecting to Facebook Live.
5. Not every church using Facebook Live is “doing it right.”
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Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.