Keys to Reaching People With IMAG: Engage Your Audience

For video to be an effective, natural part of the experience you’re creating for your audience, you must find the delicate balance of placing them where they can effectively support what is happening in your service.

Keys to Reaching People With IMAG: Engage Your Audience
A view within a worship space, showing a configuration with two IMAG screens, one to the left and one to the right, as many churches place their screens well above their stage, or far off to the left or right of the stage.

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Image MAGnification, or IMAG, is all about taking what’s happening live, but what is hard for everyone in a venue to see, and making it more prominent, so everyone can be engaged in the moment.

In larger rooms, or rooms with visual obstacles, effective IMAG can be the difference between connecting to your audience and your message falling flat. When you’re communicating the most important message ever told, while helping to connect people to God, engaging people is the most critical part of what you do.

The most commonly effective IMAG shots are generally from the waist up or tighter…

Regardless of why you want to do IMAG, cameras, switching equipment, and screens can all add up to a significant investment, in a world where resources are usually limited.

With that in mind, let’s look at five keys to IMAG that will help to ensure you have the right pieces in place, to help you effectively engage your audience.

1) Make sure your screens are large enough

Since the goal of IMAG is to make what appears small in the room, large and easy for people to connect with, your screens must produce a large enough image.

While personal preference can always push your screen size a little larger or smaller, a good rule of thumb is for a 16:9 aspect ratio screen, your height should be roughly 1/10 of your distance from the screen to the last row of seating. If the distance between your screen and the last row of seats is 100 feet, a screen in the neighborhood of 18 feet wide by 10 feet tall would be a great place to start.

2) Make sure your cameras can get the right shot

Very closely related to screen size, is ensuring your cameras can get the right shot to put on them.

The most commonly effective IMAG shots are generally from the waist up or tighter, as generally anything wider than that fails to make the person you’re focusing on appear any bigger on screen than they do in person.

If they’re not any bigger on screen, a lot of money was spent on a video system that isn’t helping you engage people. If your cameras are less than 40 feet away the stage, a 12-16x zoom lens (up to 75 mm) is all that you’ll need to get the right shot. For cameras 40 to 100 feet away from your stage, a 20-24x (up to 150 mm) zoom lens will be critical to you getting effective IMAG shots. If your cameras are more than 100 feet from the stage, expect to see some large dollar numbers, as you will be looking at 35-50x zoom lens (up to 500 mm) as the appropriate lens.


More About Duke DeJong
Duke has 21 years of experience in audio, video, and lighting system design and operation, 10 years experience as staff technical director in megachurches. He is a regular speaker at national worship and tech conferences, including WFX, and many others. He is passionate about helping people use technology to communicate and reach people most effectively. Duke loves spending time with his family, golfing, and cooking (and eating) amazing BBQ.
Get in Touch: ddejong@ccisolutions.com    More by Duke DeJong

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Article Topics

Technology · Video · Video Displays · Projection · Brightness · Cameras · Churches · Image Magnification · Investment · LED Walls · All Topics

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