Master Your Church’s Social Media Strategy in 7 Steps

Imagine how you would communicate differently to someone who attends your church regularly, versus someone you meet on the street.

Master Your Church’s Social Media Strategy in 7 Steps
Social media has forever changed the way our churches can interact with their congregations and community. It’s an opportunity to increase your church’s visibility, reach people where they are and share daily hope and encouragement.

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Master Your Church’s Social Media Strategy in 7 Steps

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Every action we take on social media should be part of a larger strategy. Somehow, we lose sight of the bigger picture at times, though, and in the whirlwind that is ministry, we find ourselves staring at a computer screen, trying to figure out what else we can post.

I recommend defining an overall theme for each month, along with some subtopics…

Our social efforts should align with our church’s mission and vision. To make that happen, we need a strategy. It’s not as hard as it may sound, and with a strategy there is so much more clarity when it’s time to implement. So, are you ready to create your plan?

Follow this seven-step process to create a social media strategy for your church.

1.  Understand Your Audience

The first step in your social media strategy is to really understand your audience. Now, this doesn’t always come easy for churches. We serve so many different people and we want to reach everyone. What we need to get really clear on, though, is who we want to connect with through social media, so that we can do so effectively.

One of the first questions to explore is whether your social media will be used primarily to communicate with your congregation or your community. I know you want to say both, but if you must choose one, who would you choose? Imagine how you would communicate differently to someone who attends your church regularly, versus someone you meet on the street. Your approach, visuals and messaging would be very different, right?

Next, dig even deeper to figure out the primary demographics and psychographics of those using each social network. Get a clear picture of who you are talking to, and start to imagine how and when they would prefer to engage with you through social.

2. Gather Inspiration

Once you have a clear picture of your audience, it’s time to gather some inspiration. In other words, it’s time to ‘listen.’ Where else does your audience hang out online, who else do they interact with? What type of content do they respond to? What kinds of questions are they asking?

Are there other churches (not necessarily local to you) or even brands that are doing a great job of reaching and engaging with the audience you defined? Follow them, and start collecting ideas.

More About Kathryn Binkley
Kathryn Binkley is a marketing strategist with more than 10 years of experience in the planning, managing and tracking of strategic marketing campaign results. She began her career working for marketing agencies, serving a wide variety of small businesses, nonprofits and large corporations. She founded Alyght in 2014, where she now offers business and marketing coaching to entrepreneurs. She has a heart for helping churches communicate more effectively, having worked with churches ranging in size from the thousands, to less than 15 in attendance.
Get in Touch:    More by Kathryn Binkley

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