Role of A Creative Director: Look to Three Components for Success

A leader can leave directions, show volunteers exactly what buttons to push at exactly the right moment, but the true test of leadership, is in releasing.

Role of A Creative Director: Look to Three Components for Success
You may work with a title of Technical Director, Media Director, Creative Arts Director, Creative Pastor, etc. There are weeks where you find yourself designing sermon graphics, building sets, taking staff photos, managing social media networks, training volunteers, or capturing testimonial stories, among many other various tasks.
Role of A Creative Director: Look to Three Components for Success
You may work with a title of Technical Director, Media Director, Creative Arts Director, Creative Pastor, etc. There are weeks where you find yourself designing sermon graphics, building sets, taking staff photos, managing social media networks, training volunteers, or capturing testimonial stories, among many other various tasks.

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Team Management Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.
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A large part of your role as a Creative Director is simply to relay or cast vision effectively. This enables you to create beautiful environments, tell powerful stories, and build dynamic teams.

3. A Creative Director Releases Leaders. Great leaders don’t develop followers, they develop other leaders.

In any ministry, leaders are responsible for developing, then releasing volunteers into action. Anyone can delegate tasks for someone else to do. You can leave directions, show them exactly what buttons to push at exactly the right moment, but the true test of leadership, is in releasing.

As a Creative Director, you are tasked with identifying potential, developing that potential into leadership, and then releasing that leader to train and develop more leaders.

The “Leadership Cycle” if you will, is nothing new, but it remains the key component in any successful ministry model. If you’re curious to know if you are doing this well, you can evaluate yourself by doing any of the following or asking these questions:

1. Look around your ministry to see if your hands are on every aspect of every project. If so, there is a good chance you aren’t releasing.

2. Ask a couple of key leaders on your team - Have I released you, or do you feel like I watch over your shoulder making sure a job is done correctly? Make sure you begin this type of conversation, with the assurance that you won’t be upset, regardless of the answer.

3. Are you seeing volunteers come and go from your ministry, or are they serving and thriving under your leadership?

Chances are, if you are succeeding as a Creative Director, then you are leading responsibly, relaying vision clearly, and releasing leaders effectively. I believe that it takes all three of these components to be effective and successful.

If you find yourself not leading in all three of these areas, you may still garner success for a while, but it ultimately will not last. Most likely you will either burn out, move on, or become a lid to your organization’s success.

• Leading responsibly and relaying vision is great, while not releasing leaders will leave you exhausted and burned out.

• Developing and releasing leaders, while not managing them responsibly, or relaying clear vision will only frustrate your leaders. Craig Groeschel says, “Trust without clarity, produces work without direction.”

• Relaying vision and releasing leaders will work for a while, but without cultivating those relationships and shepherding those leaders, you will be left with a dry and lonely ministry.

My challenge to you as a Creative Director is this, build a dynamic team by leading them responsibly, communicating clearly, and developing leaders. Earn the trust of your senior leaders by stewarding the resources you are entrusted with, bringing their ideas to life, and keeping Christ at the center of it all.




More About Bradley Hodges
Bradley has been local church ministry for more than a decade and serves at First Wesleyan Church in Tuscaloosa, Ala., as the Worship/Media Pastor. A worship leader with more than 15 years experience and an ordained pastor in the Wesleyan Church, Bradley is passionate about pointing people to Christ through worship and creative arts. Along with leading, coaching, and developing worship leaders, Bradley oversees all communications, creative content, and event production at FWC. Bradley loves to curate, talk about, and teach visual worship, social media strategy, and worship leadership development. Bradley loves his family, sports, and all things Apple. He and his wife, Karla, have two daughters. You can also follow him on Twitter and Instagram @bradleyhodges.
Get in Touch: bradleyshodges@gmail.com    More by Bradley Hodges

Latest Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.


Article Topics

Team Management · Budgeting · Leadership · Spiritual Health · Team Development · Volunteers · Ministry · Releasing · Role of A Creative Director · Sermon Graphics · Social Media Networks · Technology · All Topics

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