Social Media & Churches: Choose Platforms Selectively for Audience

Instead of posting to six social media platforms, for example, because they are ‘there,’ use the ones that have the greatest impact.

Social Media & Churches: Choose Platforms Selectively for Audience
Companies also use social media to stay in touch with their audience. Churches use social media to engage their congregation and as a tool to reach out to the public.
Social Media & Churches: Choose Platforms Selectively for Audience
Companies also use social media to stay in touch with their audience. Churches use social media to engage their congregation and as a tool to reach out to the public.

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Social media is everywhere. Most of us have Facebook, Instagram, Twitter, and a plethora of other apps on our phones that we visit to either catch-up on family and friends, politics, world news, etc., to share news or opinions of our own, or simply to be entertained.

Companies also use social media to stay in touch with their audience. Churches use social media to engage their congregation and as a tool to reach out to the public.

How can a church use social media to their advantage? Having a plan is essential and necessary. Though it only takes a moment to share a post, it takes some foresight to make sure you are sharing both information that your followers are interested in, and that helps forward the mission of the church.

Here are some tips to help enhance your social media:

Have a Social Media Point Person

Have one person oversee your social media. They should know what is going on at the church, have a good feel for your congregation, and know what is appropriate to share. Creating posts can be a bit daunting sometimes, so it’s imperative that this person have a schedule to follow and have goals that outline why social media is important to the church communication process. This person should have a team of people that they can call upon for post ideas, photos, videos, etc.

Use the Right Platforms

With the vast array of social media platforms that exist, it can be overwhelming to decide which ones to use.

Do your research.

Who uses Facebook?

Who uses Twitter and Instagram?

Who uses Snapchat or YouTube?

The answers to these questions are easily found online.

Educating yourself on the platforms that have the most traffic will make your life easier. Visit this article to see what 2018 looks like for social media users

Choosing the platforms that your audience will use the most will help you overall. Instead of using six platforms, for example, because they are ‘there,’ use the ones that have the greatest impact for your audience, and the ones that you have time to engage with.


More About Jennifer Johnson
Jennifer Johnson is the Director of Communications for Sewickley Presbyterian Church, located in western Pennsylvania. She enjoys spreading the knowledge of what she's learned and sharing experiences through successes and failures within her role as an advertiser, marketer, graphic designer, web designer and all around church communicator. Jennifer is very familiar with the insides of a church — she's a PK (preacher's kid) and has grown up in the church environment. Her educational background is in graphic design and communications. You can reach Jennifer on LinkedIn.
Get in Touch: jjohnson@sewickleypresby.org    More by Jennifer Johnson

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Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Visual Arts · Multi-media · Team Management · Leadership · Spiritual Health · Team Development · Audience · Churches · Communication · Congregation · Facebook · Followers · All Topics

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The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
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