The 4 Best Target Strategies for Getting the Most Out of Social Media
As consumers spend more time online, new types of behaviors are increasing, including connecting with friends, following brands, sharing contacts, all especially useful for a church strategy looking at outreach.
Social Media NewsChurch Communications: Content Marketing for the Church The 4 Best Target Strategies for Getting the Most Out of Social Media Social Media & Churches: Choose Platforms Selectively for Audience Spiritual Health: If Not You, Who? Setting Healthy Boundaries
Visual Arts ResourceFor Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.
4) The emphasis on video.
With organizations including churches starting to feel the need for more precise plans and evaluating their current strategies, this year organizations will find the focus should especially be on video content.
In 2017-18, Facebook invested $1 billion on a multi-video platform and as social video digestion steadily swells in particular through mobile play, new original, organic long-form by individual out-of-the-box creators, and on the other side, shorter video content, appealing to binge watchers and those with lessened attention spans are most in demand. This evolution is forcing huge growth in demand of high quality content, livestreaming and social TV production.
As a church, using livestream allows us the originality and provides organic material. This evolution also pushes us to tell better stories and forces our production values higher. And in recognizing this, we will reach more people.
Keep in mind, once a product is made, the next step to make our products readily discoverable is equally important. Again, it’s good news. Tools like the short 6- to 15-second silent videos, as seen on Facebook, serve as an introduction to our brand and who we are.
Latest ResourceWorship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.