The 4 Best Target Strategies for Getting the Most Out of Social Media
As consumers spend more time online, new types of behaviors are increasing, including connecting with friends, following brands, sharing contacts, all especially useful for a church strategy looking at outreach.
Social Media NewsChurch Communications: Content Marketing for the Church The 4 Best Target Strategies for Getting the Most Out of Social Media Social Media & Churches: Choose Platforms Selectively for Audience Spiritual Health: If Not You, Who? Setting Healthy Boundaries
Visual Arts ResourceFor Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.
It can be exhausting, year after year, to try to follow and implement new innovations in the social media realm, just to have your church’s social media campaigns return the most of every dollar spent.
This year is no different. This year, though, four techniques on the list stand out, and really might make a difference.
These techniques are more advanced and provide more than just awareness. They are becoming the driver of customer insight, and might just be the game changer for getting the most out of social media.
Up to now, social media effectiveness has been mainly determined by clicks, comments and conversations, despite being hard to capture and articulate. Application of these new techniques, combined with data traditionally captured and the understanding that we need to think beyond the dollar sign, is now producing a more reliable and better overall view of what the current marketing strategy focus should be, at any point in time.
Implementing these strategies can help uncover the scope and source for new opportunities such as advocacy, customer service, or retention. To not get overwhelmed, focus first on one platform or idea where you think you can create smaller successes first, then build on these successes.
Here are the four strategies:
1) A more targeted and personalized approach.
This can be achieved by determining where people within your church and community are in their life cycle, journey/stage or experience.
Create specific, more appealing, and interesting social media, and look for ways that your church brand can engage with audiences and people, through content matching the different stages of a worshipper’s experience.
Targeting each person or group in their part of the life cycle journey is proving to return better results, while allowing a longer, more effective strategy; one in which a better overall picture of your congregation comes to light.
On most platforms targeting to groups (one example as seen on Facebook groups are especially powerful with 100 million users) and building customer communities around content to engage with their brand, are where key opportunities are found and are especially powerful. Churches can do this as well. Other trends in personalizing media can now be experienced on Twitter and YouTube, with their video recommendations and preroll video.
Latest ResourceWorship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.