The Facebook Apocalypse: Step Back from the Ledge
How I learned to stop worrying about the latest algorithm change by Facebook, and come to love the Newsfeed.
Social Media NewsChurches Should Look to Cast A Larger Social Media Net The Facebook Apocalypse: Step Back from the Ledge Strategies for Your Church’s Social Media Content Why is Social Media in Ministry So Important?
Visual Arts ResourceLighting Consoles Guide: Shedding Light On Choices
Learn about a half-dozen options that are particularly scalable, beginning with personal computer operability, all the way up to multiuniverse, full-size lighting consoles.
One job an editor does for their magazine is create a style that presents the magazine as it wishes to be seen. For example, consider the differences between The New Yorker and Mad Magazine. Both have cartoons. Both can be political, topical and satirical. Both make strong statements on culture.
But there is no way you would ever confuse the two.
The New Yorker is classy, high-brow, and well composed. Mad is gross, low-brow, and goofy. But despite differences, each magazine is carefully designed. They have carefully crafted their image over time by selecting content that appeals to their sensibilities, different though they may be.
That’s what the Newsfeed is supposed to do for Facebook.
Facebook wants to be known for a certain style. And in a bizarre, self-aware moment, Zuckerberg has given us a look at how they want to see themselves and just how short of that mark they have fallen.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” noted Zuckerberg. Quite an admission. To spell out the subtext, he is acknowledging their services aren’t fun and they are not good for people’s well-being.
They used to be.
They want to be.
But Facebook is not currently fun and good. Can we really disagree?
At Christmas each year, the photo team at Crossroads Community Church in Fitchburg, Massachusetts, hosts free family portrait photos during our Christmas production. To make it easier for people to get their digital photo, we started uploading them to Facebook.
This Christmas, as I explained the process to families in line, I frequently heard a theme repeated time and time again, something I hadn’t heard before:
“Oh, Facebook? I don’t use that. It just stresses me out.”
“Facebook? That’s from the devil.”
“Ugh … I don’t have Facebook. It’s no good.”
Think about everyone you go to church with … Did anyone kick off 2018 with a “Facebook fast?” Has anyone on your team ever said to you that you won’t be able to reach them on Facebook, because they need to disconnect for a while? Have you ever had to convince a ministry partner of the good in Facebook, because they see it as an evil in the world?
I’m sure you have.
Facebook has been listening.
They know what we think of them. It’s time for a change.
Latest ResourceWorship Facilities Magazine, January-February 2018
The January-February 2018 issue of Worship Facilities Magazine offers articles about the many steps a church had to take in the aftermath of a fire, and another involving a church making the jump to 4K.