Video On A Budget: Account for Strengths, Weaknesses of Gear

A mentor once told me that it’s not hard to get Hollywood results on a Hollywood budget. It’s much harder to deliver on limited resources, but it is not impossible.

Video On A Budget: Account for Strengths, Weaknesses of Gear
When using video cameras, such as this Canon camera, placing the camera at an appropriate focal length from the subject to avoid digital zoom can really improve the overall picture.
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We employ a lot of color filters, which add a colorful and thematic orange tone to the footage. These filters also conceal the color problems on our in-house camera. In addition, we style the videos with quick cuts, dutch angles, and filters that emulate old TV scan lines. Like a magician, we want the audience looking at one thing while we do another; focused on the message, and less so on the actual footage.

If you don’t have a theme that lends itself to this style, is there another type of filter that helps your footage? It doesn’t have to be super obvious and garish. Maybe a subtle saturation boost or a soft contrast might be all you need. The editing provides a way to both reinforce our theme and maximize our footage.

CAM

A mentor once told me that it’s not hard to get Hollywood results on a Hollywood budget. They can afford the best gear, the best talent, the best technicians. When you have all those things, all you really need to do is keep out of the way and not screw it up.

It’s much harder to deliver on limited resources, but neither is it impossible.

Conceal flaws. Emphasize positives. Change lives.




More About Adrian Gates
Adrian Gates is the Media Director for Crossroads Community Church in Fitchburg, Massachusetts. In his 16 years as a media professional, Adrian has served many different roles, including music producer, web master, videographer, consultant, social media “expert,” sound guy, lighting guy, stage hand, and roadie. His clients have included some of the largest tech companies in the world, New England churches looking to modernize, and dedicated weekend warriors. Adrian is a graduate of the New England Institute of Art and Communications.
Get in Touch: mediaservices@crossroadsconnects.com    More by Adrian Gates

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Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


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