Calculating the return on investment for digital signage implementation requires consideration of both “hard” and “soft” benefits as well as the overall cost of ownership.
Consider these statistics:
- There are more than 350-plus software products on the market developed specifically for the management of digital signage content.
- Global revenues generated by placement of messaging within digital signage networks grew 16.3 percent in 2010. Revenues are expected to grow an additional 16.9 percent by the end of 2011.
- It is estimated that there are 1.4 million commercial, content-rich digital displays delivering marketing materials in North America today.
Download: TechDecisions Guide to Digital Signage Content Management Systems
Download this free TD Guide to Digital Signage Content Management Systems. 18 CMS's listed. How to plan and what you need to know before you start. From the content creation planning stages to making a purchasing decision. Solutions range from simple media player, software and display all-in-ones to “bolt-on” software management solutions that tie directly to existing deployed media players and display signage on up to large enterprise, cloud based software, SaaS, (software as a service) that offers the ability to scale as your digital signage network grows. Products included AMX Inspired Composer, BrightSign, Cisco, Digital Media Suite and Manager, Cisco Digital Signs, Cisco Cast, Dynasign, Fourwinds Interactive, Gefen, Industry Weapon, LG Electronics, NEC Display Solutions, Planar, Rise Display, Samsung, Scala 5, Sony's Prodokol Snap, Kollage and Enterprise, Symon Communications, RMG Enterprise Solutions, Tightrope Media Systems, Visix, X2O Media
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